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Marketing Principles Syllabus

 

T W Josey High School

 

Marketing Career Cluster Marketing Principles Course Number 08.47400

2024-2025

Instructor: Adaeze Enendu

Enendad@boe.richmond.k12.ga.us  

Room Number 625

 

Course Description and Objectives:

Course Description Marketing Principles is the foundational course for the Marketing and Management, Fashion Merchandising and Buying, and Marketing Communications and Promotion Pathways.  Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based enterprises, and DECA application experiences should be incorporated in this course. Pre-requisite for this course is advisor approval.

 

In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. The cost to join DECA is $25.00 (includes t-shirt); the last day to pay is September 28.

 

 

Online Textbook:

https://login.icevonline.com/

 

Unit #

Unit Title

Timeframe (Suggested)

 

1

Skills You Need To Succeed In The Marketing Workforce

Ongoing

2

Soft Skills: What Are They And How To Apply Them In Your Day To Day Life?

Weeks 1-3

3

Marketing Concepts

Weeks 4-8

4

Business, Business, Business!

Weeks 8-10

5

Understanding Customers & The Economy

Week 11-13

6

Making Financial Decisions

Week 14-15

7

Marketing Information Management (MIMs)

Weeks 16-18

8

The Price is Right!

Weeks 19-22

9

Product Development: From Start to Finish

Weeks 23-26

10

Generating Sales

Weeks 27-29

11

All Forms of Promotion

Weeks 30-34

12

Final Destination: The Supply Chain

Week 35

13

Global Economy

Week 36

 

Evaluation (Schoolwide Grading Policy):

  • Minor Grades = 60% (quizzes, labs, and graded assignments to assess certain standards in a unit of study)
  • Major Grades = 40% (unit tests, essays, research papers, project-based assignments, and culminating assessments to measure mastery of standards that comprise a unit of study)

 

Classroom Procedures & Expectations:

The overarching expectation in this class is RESPECT: respect for yourself, respect for other students, respect for the teacher/or any individual in authority, and respect for any guests that may enter our class. Although this encompasses all other expectations, I will outline several others for the sake of clarity.

  1. Always Try YOUR BEST!!!  I will not settle for anything but your best!! 
  2. Remain SEATED and PREPARED at all times. 
  3. Bring ALL the materials to class DAILY.
  4. Adhere to all the policies, rules, and regulations outlined in the student handbook.
  5. We respect everyone and their property (Bullying of any kind is unacceptable!)
  6. We remain on task at all times.
  7. We come to class on time and prepared.
  8. We maintain a positive attitude and accept constructive criticism.
  9. We enter with confidence and a willingness to learn.
  10. We refrain from using profanity.
  11. We refrain from sleeping in class (heads up or stand up)
  12. We remember these expectations to maintain order in our environment.

 

 

 

Course Materials:

 1” Binder with pockets (Due 8/17)                                                        

Paper (in binder)

Pencil/Pen

Laptop (Due 8/17)

                                                                                                           

 

Resources:

https://login.icevonline.com/

 

Modes of Communication:

Remind messages.

To sign up for class reminders, please scan the corresponding QR code for your class period. THIS IS YOUR FIRST GRADE!

 

Make-Up Assignments

Students who are absent (excused/unexcused) will have the opportunity to make up work within one week (5 days) after returning to school.  Once students have returned to class, students are responsible for obtaining all missed assignments.  If the assignments are unclear, the student should report to the teacher for clarification.  Students should only seek clarification before or after school begins, not during instructional time.  All students will be afforded the opportunity to make up any missed assignments within the allotted time period.  For further information on this policy, please refer to the TWJ Student Handbook.

Please remember that when turning in assignments, it is a representation of “you” and will be graded as such.   

 

Extra Credit

Extra credit points can be earned for active participation in the DECA Club’s activities/fundraisers/events.  Additional points may also be given for being an active participant in other school activities.

 

 

 

 

Adaeze Enendu

1701 15th Street  
Augusta, GA 30901  
Phone:  (706) 737-7360




 




Mission: Building a globally competitive school system that educates the whole child through teaching, learning, collaboration and innovation.

 

Vision: The Richmond County School System will provide an equitable education for all students to prepare them for life beyond the classroom.

 

 

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